REACH Newsletter
Table of Contents

Business Relations & Development

Business Relations & Development

Glenn McIntyre, Business Relations Manager, Northern California

Administration – Santa Rosa, CA


Your business card says Regional Business Relations Manager, but if you could make up your own title, what would it be?

I don’t think I would change it. It is definitely a regional position—I go anywhere and everywhere.

How long have you been with REACH?

About six months. I was hired on July 7, 2014.

How’s the job going so far?

I feel that the job is going great. I am able to help the people on the front line when asked. They’re here to save lives, and I’m here to support them. I can honestly say that what I do is more of an honor than a job.

When you were a kid, what did you want to be when you grew up?

I always wanted to be in management. I started working when I was 14.

Can you summarize the journey that eventually brought you to REACH?

After high school I went to Menlo College—I got a BS in Business Administration. Later I earned an MBA at St. Mary’s. As far as jobs, I worked for a medical device business for 11 years, and then went into business for myself when I decided to start a family. Eventually, I took a position with very large company in the aerospace industry. I got to see what it’s like to be a small fish in a big pond. The job itself was one of the more difficult jobs I’ve had, but I learned so much. I don’t think it would have been the best thing for me in the long term; I saw that I really wanted to be in a small- to mid-size business, and one with a community focus. The opportunity to work for REACH provided a perfect answer. I’m really excited to contribute the experience and tools I’ve gained along the way to help REACH build a more efficient business.

What’s the most challenging part of your job?

My region covers a large area. It goes from San Francisco almost up to the Oregon border, and from Stockton all the way to the coast. So the most challenging thing for me is making sure I service all the needs of my region in an effective and efficient manner. It’ll be rewarding when I’ve been here long enough to learn if what I’m doing is making a difference. I can’t stay at a base to see the results because I have to get wherever I’m needed next.

Looking forward, another challenge I can see has to do with the competitive nature of this industry. I’ve never shied away from that kind of thing, though, and I’m really looking forward to bolstering REACH’s competitive position. We all know there’s a lot more to this business than air transport alone, and the fact of the matter is, our customers are asking us for more. The challenge is to adapt our business model to include the other ways in which we can support them. The great news is that our customers tell us what they want. Our job is to listen and based on those conversations determine how to meet their needs in ways that grow both businesses, theirs and ours.

What do you love more than anything else about your current position?

I love being actively involved with the external customer while at the same time supporting the internal customer. I get to go out to hospitals and meet with their staff and I also get to go out and support our program managers and flight crews. It’s great! I love building relationships with the employees and meeting face-to-face with our customers. I haven’t had one negative experience.

What most inspires you about REACH as a company?

I chose REACH because I wanted to be able to “check the passion box.” What I’m finding most inspiring here is the dedication of the employees towards the organization’s common goals and mission. They go above and beyond, no matter what. I see the employees giving 110%, and in my job, I get to hear the customers’ appreciation for the level of care we give.

Are you willing to share a piece of personal information that people might find surprising?

I own all of the Lego helicopters.

Who makes up your family or household?

My 10-year old daughter Iden (pronounced Eden), my girlfriend Julie McKenna, and most recently Tanner and Bubba, a yellow lab and a black lab.

This is your free speech opportunity if you have anything else you’d like to share.

I said it before, but I really do feel that coming to work every day is more of an honor than a job.